To the world, these veggies are the lighthearted spark to important conversations on hunger in rural Philippines. As the impact investor ARK ventures to other hunger solutions, the Gulay Gang is a nod to its school lunch beginnings.
To ARK’s partner communities, these characters are their personal tool-guides in this how-to playbook of securing food all on their own. They present content-heavy materials in an engaging way.
In directing photography, we made sure to locally source the vegetables to keep them familiar and relatable.
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